New website of American fastener specialist Mr. Metric

fastener-mr-metricMr. Metric, the leading metric fastener specialists in North America, is online with a revamped website: As part of the ongoing effort by Mr. Metric to enhance the user shopping experience, this newly redesigned website offers quick and easy access to essential information and an upgraded shopping cart that simplifies the ordering process. The website has also been developed to feature a responsive design, adapting its display for optimal viewing for all mobile communications. These improvements provide a more engaging user experience. The website is a true resource for bicycle & automotive enthusiasts, hobbyists, engineers and others.

The updated site includes technological and aesthetic enhancements, which provide a modern, colorful design and a streamlined user experience. Easy to navigate, the website engages hobbyists and engineers with extensive fastener information to help visitors understand the complete range of fastener options available and access resources in our customer support center. “Our goal was to better meet the needs of our customers by making the new site more appealing, functional and intuitive for visitors,” said Chris Morris, Marketing Manager at Mr. Metric. “These improvements give our customers instant and easy access to supporting information.”

Highlights of the redesign include:
– Clean, engaging look with easy-to-navigate layout
– Enhanced shopping functionality
– Responsive design optimized for desktops, tablets and smart phones
– Quick links for social media sharing
– Larger fastener images with “zoom in” viewing
– Educational video content
– Newsletter subscription
– New features include a “Fastener Information” section and the “Add to Wishlist” shopping function
– New “Clearance” section allows visitors to browse and search for bargain price fastener options
– Search capability

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